Privacy policy
LIFENOR PRIVACY POLICY
Last Updated: October 12, 2026
1. Introduction
Welcome to LIFENOR.
LIFENOR is a wellness and nutritional supplement brand operated by eMeM Solutions Sdn. Bhd., a company registered in Malaysia.
This Privacy Policy describes how LIFENOR ("LIFENOR," "we," "us," or "our") collects, uses, stores, processes, and discloses personal information when you visit our website at https://lifenor.com (the "Site"), purchase our products, subscribe to our communications, interact with our marketing activities, or otherwise use our services (collectively, the "Services").
For purposes of this Privacy Policy, "you" and "your" refer to customers, website visitors, subscribers, and other individuals who interact with our Services.
We respect your privacy and are committed to protecting your personal information in accordance with applicable privacy and data protection laws.
Please read this Privacy Policy carefully to understand how we handle your information.
2. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business operations, technology, services, legal requirements, or privacy practices.
When changes are made, we will publish the revised Privacy Policy on our website and update the "Last Updated" date.
Where required by applicable law, we will provide additional notice or obtain your consent before implementing material changes.
3. Personal Information We Collect
We collect personal information that you provide directly, information generated when you interact with our website, and information received from authorized third parties.
3.1 Information You Provide Directly
Depending on your interaction with LIFENOR, we may collect:
- Full name
- Email address
- Mobile telephone number
- Billing and shipping addresses
- Order and purchase information
- Payment confirmation and transaction details
- Customer account information
- Customer service inquiries and correspondence
- Marketing and communication preferences
- SMS and email subscription consent
- Other information voluntarily provided through our website or communications
Payment information may be processed securely by third-party payment providers, including those integrated with Shopify.
We do not necessarily receive or store complete payment card information.
3.2 Information Collected Automatically
When you visit our website, we may automatically collect:
- Internet Protocol (IP) address
- Browser type and version
- Device information
- Operating system
- Website navigation and usage information
- Pages visited
- Referral sources
- Cookie identifiers
- Shopping cart activity
- General location information derived from technical data
We may collect this information through cookies, analytics tools, pixels, and similar technologies.
3.3 Information Obtained from Third Parties
We may receive personal information from third parties that support our business operations, including:
- Shopify and its integrated services
- Payment processing providers
- Shipping and fulfillment partners
- Customer support providers
- Advertising and analytics platforms
- Marketing service providers
- SMS and email communication service providers
Information obtained from third parties is handled in accordance with this Privacy Policy and applicable laws.
4. How We Use Your Personal Information
We may use personal information for the following purposes.
4.1 Providing Products and Services
We process personal information to:
- Process and fulfill purchases
- Arrange product delivery
- Process payments
- Manage customer accounts
- Provide order confirmations and updates
- Handle returns, refunds, and exchanges
- Respond to customer inquiries
- Provide customer support
- Maintain and improve our Services
4.2 Marketing and Advertising
We may use personal information to communicate information about LIFENOR products, services, promotions, and special offers.
Marketing communications may include:
- Email newsletters
- Product announcements
- Promotional offers
- Discount campaigns
- SMS marketing messages
- Customer loyalty communications
- Relevant digital advertisements
Where required by applicable law, we obtain consent before sending marketing communications.
You may withdraw your consent or unsubscribe from marketing communications at any time.
4.3 Website Analytics and Improvement
We may analyze website usage and customer interactions to:
- Improve website performance
- Understand customer preferences
- Enhance the shopping experience
- Evaluate marketing effectiveness
- Improve products and services
- Identify technical issues
4.4 Security and Fraud Prevention
We may process personal information to detect, investigate, and prevent fraudulent transactions, unauthorized activities, security incidents, or violations of applicable laws and policies.
4.5 Legal and Regulatory Compliance
We may process personal information when necessary to comply with applicable legal obligations, regulatory requirements, lawful requests, or the protection of our legal rights.
5. SMS Marketing and Text Message Communications
LIFENOR may offer customers the opportunity to subscribe to promotional text messages and other SMS communications.
SMS Program Name: LIFENOR SMS Marketing
Program Operator: eMeM Solutions Sdn. Bhd.
5.1 SMS Marketing Consent
By voluntarily providing your mobile telephone number and expressly opting in to LIFENOR SMS marketing, you agree to receive recurring marketing and promotional text messages from LIFENOR at the telephone number provided.
Messages may include:
- Product announcements
- Promotional offers
- Discounts and special campaigns
- New product launches
- Exclusive subscriber offers
- Other LIFENOR-related marketing communications
Messages may be sent using automated technology where permitted by applicable law.
Consent to receive SMS marketing messages is not a condition of purchasing any products or services from LIFENOR.
Providing your telephone number during checkout, placing an order, or creating an account does not automatically constitute consent to receive promotional SMS messages.
Where required, SMS marketing consent is obtained separately through an affirmative opt-in action.
5.2 Message Frequency
Message frequency varies depending on promotional campaigns, customer preferences, and other relevant factors.
We do not guarantee a fixed number of marketing messages.
5.3 Message and Data Rates
Message and data rates may apply to SMS communications depending on your mobile service provider and subscription plan.
LIFENOR is not responsible for charges imposed by your mobile network operator.
5.4 SMS Opt-Out
You may unsubscribe from LIFENOR SMS marketing at any time.
Reply STOP to any LIFENOR marketing text message to unsubscribe.
After receiving your request, we will process your opt-out and may send a final confirmation message.
You will no longer receive promotional SMS messages from the relevant LIFENOR messaging program unless you subsequently provide valid consent again.
You may also request removal from our SMS marketing list by contacting:
5.5 SMS Customer Support
If you require assistance with our SMS marketing program:
Reply HELP to a LIFENOR SMS message.
Alternatively, contact our customer support team at:
5.6 SMS Consent Records
We may maintain records of SMS marketing consent and related communication preferences.
These records may include:
- Mobile telephone number
- Date and time of consent
- Method of consent collection
- Applicable consent disclosure
- Subscription status
- Opt-out requests
- Relevant messaging activity
We use these records to manage subscriptions, honor communication preferences, and demonstrate compliance with applicable laws.
5.7 Transactional SMS Communications
Where supported by our systems, we may send transactional or service-related text messages concerning orders, deliveries, account activity, or customer support.
Transactional communications are distinguished from promotional marketing messages and are sent only where permitted by applicable law.
Consent to transactional messages does not automatically constitute consent to receive marketing messages.
6. Mobile Information and SMS Privacy
LIFENOR recognizes the importance of protecting customers' mobile telephone numbers and SMS subscription information.
We collect and process mobile telephone numbers for SMS marketing only where the appropriate consent has been obtained.
We may share mobile telephone numbers with contracted service providers solely when necessary to operate our messaging services, including message delivery, subscription management, consent recording, and opt-out processing.
Such service providers may process information only as necessary to provide services on our behalf and subject to applicable confidentiality, privacy, and data protection requirements.
No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with any third parties, except contracted service providers acting solely on our behalf to facilitate our SMS messaging program.
We do not sell, rent, or transfer SMS marketing consent to third parties.
We do not permit third parties to use SMS opt-in information to conduct independent marketing campaigns.
These restrictions apply specifically to mobile information and SMS consent data and do not prevent legitimate processing by authorized service providers necessary to operate our Services.
Customers may withdraw SMS marketing consent at any time by replying STOP to a marketing message or contacting inquiry@lifenor.com.
7. Cookies and Tracking Technologies
Like many online retailers, LIFENOR uses cookies and similar technologies to operate and improve our website.
Cookies may be used to:
- Maintain website functionality
- Remember shopping cart contents
- Store customer preferences
- Analyze website traffic
- Improve customer experience
- Measure advertising performance
- Deliver relevant advertisements
Our website operates using Shopify.
For additional information about cookies used by Shopify, please visit:
https://www.shopify.com/legal/cookies
We may also use third-party analytics and advertising technologies, including those provided by advertising and social media platforms.
You may control or restrict cookies through your browser settings and, where available, our website's privacy preference controls.
Disabling certain cookies may affect website functionality.
Where required by applicable law, we obtain consent before using non-essential cookies.
Global Privacy Control
Where applicable, we recognize Global Privacy Control (GPC) signals as requests to opt out of certain data-sharing activities for targeted advertising.
When supported by our systems, we process these signals in accordance with applicable privacy laws.
For more information, visit:
https://globalprivacycontrol.org/
8. How We Share Personal Information
We may disclose personal information to trusted third parties where necessary to provide our Services, operate our business, or comply with applicable legal obligations.
Recipients may include:
8.1 Service Providers
Third-party providers assisting with:
- Website hosting and e-commerce operations
- Payment processing
- Order fulfillment
- Shipping and logistics
- Customer support
- Email communications
- SMS message delivery
- Website analytics
- Cloud storage
- IT services
8.2 Business and Advertising Partners
We may work with advertising and marketing partners to promote LIFENOR products and measure advertising performance.
Such activities may involve the processing or disclosure of website usage information, advertising identifiers, or other personal information, subject to applicable privacy laws and customer preferences.
SMS opt-in information and consent records are excluded from sharing for third-party independent marketing purposes.
8.3 Legal Requirements
We may disclose personal information when required to:
- Comply with applicable laws
- Respond to lawful government requests
- Enforce our terms and policies
- Prevent fraud or unlawful activity
- Protect our legal rights
- Protect customers or other individuals
8.4 Business Transfers
If our business undergoes a merger, acquisition, restructuring, or transfer of assets, personal information may be transferred as part of the transaction, subject to applicable legal requirements.
9. Sale and Sharing of Personal Information
Certain privacy laws, including laws in some US states, define the terms "sale" and "sharing" broadly.
Some advertising and analytics activities may qualify as the sale or sharing of personal information under applicable laws, even when no monetary payment is exchanged.
Depending on our actual data-processing practices, categories of information involved may include:
- Identifiers
- Commercial and purchase information
- Website usage information
- Online advertising identifiers
Recipients may include advertising and analytics partners.
Where required by law, we provide mechanisms for customers to opt out of the sale or sharing of personal information for targeted advertising.
Notwithstanding the above, LIFENOR does not sell or share mobile telephone numbers collected for SMS marketing, or SMS opt-in consent information, with third parties or affiliates for their independent marketing or promotional purposes.
SMS information may be processed by contracted service providers solely to operate our messaging program.
10. Third-Party Websites and Links
Our website may contain links to third-party websites, social media platforms, or external services.
These websites may operate independently and maintain their own privacy policies.
LIFENOR is not responsible for the privacy practices, security measures, or content of websites that we do not control.
We encourage users to review the privacy policies of third-party websites before providing personal information.
11. Children's Privacy
LIFENOR's online Services and marketing programs are intended for adults.
Our SMS marketing program is intended for individuals aged 18 years or older.
We do not knowingly collect personal information from children under 13 or knowingly enroll minors in our SMS marketing program.
If we become aware that personal information has been collected from a child in violation of applicable law, we will take appropriate steps to delete or otherwise address that information.
Parents or legal guardians may contact us at inquiry@lifenor.com regarding concerns about children's personal information.
We do not knowingly sell or share the personal information of individuals under 16 years of age in circumstances prohibited by applicable law.
12. Data Security
We implement reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
These measures may include:
- Secure website connections
- Access controls
- Use of reputable payment processors
- Restricted access to customer information
- Appropriate service provider safeguards
However, no method of electronic transmission or storage is completely secure.
Although we take reasonable precautions, we cannot guarantee absolute security.
Customers should avoid sending sensitive payment information or confidential personal details through unsecured communication channels.
13. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:
- Providing products and services
- Maintaining customer accounts
- Processing transactions
- Complying with legal obligations
- Resolving disputes
- Preventing fraud
- Maintaining appropriate business records
SMS consent and opt-out records may be retained as reasonably necessary for regulatory compliance, subscription management, and the protection of customer communication preferences.
When personal information is no longer required, we will delete, anonymize, or otherwise securely manage it in accordance with applicable laws and retention obligations.
14. Your Privacy Rights
Depending on your location and applicable laws, you may have certain rights concerning your personal information.
These may include:
Right to Access
You may request information about personal data we hold about you.
Right to Correction
You may request correction of inaccurate or incomplete personal information.
Right to Deletion
You may request deletion of personal information, subject to applicable legal exceptions.
Right to Data Portability
Where applicable, you may request a copy of your personal information in a portable format.
Right to Restrict Processing
You may request restrictions on certain processing activities where permitted by law.
Right to Withdraw Consent
Where processing is based on consent, you may withdraw that consent at any time.
Right to Opt Out of Targeted Advertising
Where applicable, you may request that your personal information not be sold or shared for targeted advertising.
Right to Appeal
Where provided by applicable law, you may appeal a decision concerning your privacy request.
Exercising Your Rights
To exercise applicable privacy rights, contact:
We may request reasonable information to verify your identity before processing certain requests.
We will respond within the timeframes required by applicable law.
We will not unlawfully discriminate against customers for exercising their privacy rights.
15. Managing Communication Preferences
You may manage your marketing communication preferences at any time.
Email Marketing
To unsubscribe from promotional emails, click the unsubscribe link included in our marketing messages.
SMS Marketing
To unsubscribe from promotional SMS messages:
Reply STOP to any LIFENOR marketing text message.
For assistance:
Reply HELP or email inquiry@lifenor.com.
Other Marketing Communications
You may also contact us directly to request removal from our marketing lists.
Opting out of marketing communications does not necessarily prevent us from sending essential non-promotional communications related to purchases, account security, or customer support where permitted by law.
16. International Data Transfers
LIFENOR operates internationally and serves customers in multiple countries, including the United States and Malaysia.
Personal information may be processed, stored, or transferred to countries outside your country of residence.
Our service providers, including Shopify and other technology partners, may process information in jurisdictions where they maintain operations.
Where required by applicable law, we use appropriate safeguards for international data transfers.
For transfers subject to European or UK data protection requirements, these safeguards may include recognized contractual mechanisms, such as Standard Contractual Clauses, where applicable.
17. Legal Bases for Processing
Where applicable data protection laws require a legal basis for processing personal information, we may rely on:
Contractual Necessity
Processing necessary to fulfill purchases, provide products, and deliver requested services.
Consent
Processing based on your voluntary agreement, including certain marketing communications, SMS subscriptions, and non-essential cookies.
Legitimate Interests
Processing necessary for reasonable business purposes, including improving Services, maintaining security, and supporting customer relationships, where permitted by law.
Legal Obligations
Processing necessary to comply with applicable laws and regulatory requirements.
Where consent is required, you may withdraw it in accordance with applicable laws.
18. Complaints and Privacy Inquiries
If you have concerns about how LIFENOR processes personal information, please contact us.
We will review privacy-related inquiries and complaints and respond in accordance with applicable legal requirements.
Depending on your jurisdiction, you may also have the right to submit a complaint to the relevant data protection authority.
19. Contact Information
For questions regarding this Privacy Policy, personal information, marketing preferences, or SMS communications, please contact:
LIFENOR
Operated by eMeM Solutions Sdn. Bhd.
12, Jalan Kia Peng, B19
50450 Kuala Lumpur
Malaysia
Email: inquiry@lifenor.com
Website: https://lifenor.com
Privacy Policy: https://lifenor.com/policies/privacy-policy