Why LIFENOR
Two focused formulas, each built around a clear nutritional purpose.
Vitamin C, selenium and elderberry come together in NYA to support normal immune function.
NYAThe BC30® probiotic paired with Frutafit® IQ prebiotic fiber, to support a healthy gut.
NYAESSEN-A delivers Vitamin A, which contributes to normal immune function, vision and skin maintenance.
ESSEN-AEvery batch is tested by an accredited laboratory for heavy metals and microbiology. Results are shown on each product page.
Independently testedThese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
NYA for everyday balance. ESSEN-A for targeted nutritional support. Subscribe & Save on both.
DAILY IMMUNE SUPPORT
Balanced daily immune support in one simple routine.
From $29.50 /box
$47.20/mo on a 90-day plan
SAVE 20%= $1.57 USD / stick pack
VITAMIN A ESSENTIAL
Formulated to provide essential Vitamin A during periods of increased nutritional demand.
From $27.90 /box
$44.64/mo on a 90-day plan
SAVE 20%= $1.49 USD / stick pack
Monthly prices are the 90-day Subscribe & Save price divided by 3, at 1 stick pack per day. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Simple by design
No blender, no measuring, no fuss. Tear it open and take it the way you like.
NYA & ESSEN-A · 15 stick packs per box
Effectiveness isn’t about taking more — it’s about taking the right amount, in the right combination.
NYA is built for daily use, combining carefully selected ingredients in a balanced formula that supports your immune system, day after day. ESSEN-A delivers targeted nutritional support with vitamin A, a key element in maintaining normal immune function and resilience.
Not all supplements are created equal. The right dosage and formulation determine whether your body can actually use what you take.
LIFENOR
2.8BILLION
Approximately 2.8 billion people worldwide could not afford a healthy diet in 2022. Good nutrition starts with food, but targeted supplementation can help complement modern lifestyles.
Source: FAO / WHO, State of Food Security and Nutrition in the World, 2024
6
NYA brings together eight ingredients, of which six branded, including PureWay-C®, ElderCraft®, BC30®, EFLA® 894, Lalmin® and Frutafit® IQ. A carefully designed combination of nutrients, botanicals, probiotics and prebiotic fiber.
Source: LIFENOR NYA Product Specification, ORI Bionature, 2026
3
Vitamin A contributes to normal immune function, healthy vision and skin maintenance. ESSEN-A focuses on this essential nutrient, offering purposeful supplementation without unnecessary complexity.
2
NYA combines selected nutrients, botanicals and gut-supporting ingredients, while ESSEN-A focuses on vitamin A. Two distinct formulations developed around specific nutritional purposes rather than a one-size-fits-all approach.
Source: LIFENOR Product Specifications, ORI Bionature, 2026
Trademarked ingredients
A name on a label does not mean the same ingredient. Echinacea products differ greatly in species, plant part and manufacturing, and the effects of a probiotic depend on the exact strain, not just the species.4, 5 That is why every LIFENOR active is a named, trademarked ingredient: a defined form with its own documentation and research, not an unspecified generic from the same family.
Trademarked ingredient
Vitamin C–lipid metabolite complex
Highest serum vitamin C of four forms tested
In a single-dose study in healthy volunteers on a low-vitamin-C diet, PureWay-C® produced the highest serum vitamin C levels of the four forms tested, which included standard ascorbic acid.1 The form of vitamin C matters. Vitamin C supports normal immune function.
Trademarked ingredient
Bacillus coagulans GBI-30, 6086: a spore-forming probiotic
Built to survive digestion
BC30® is one specific strain, and probiotic effects are strain-specific.4 In a laboratory model of the stomach and small intestine, about 70% of BC30® spores survived transit.2 In a placebo-controlled trial in 80 children aged 6–8, daily BC30® was associated with fewer reported respiratory and digestive symptoms.3
Trademarked ingredient
Echinacea purpurea, cold-pressed juice powder
A defined extract, not generic echinacea
Echinacea products on the market differ greatly in species, plant part and manufacturing, so one product cannot stand in for another.5 EFLA®894 is made from freshly harvested aerial parts of Echinacea purpurea, cold-pressed to a juice, dried to a powder and standardized to more than 2.4% β-1,2-D-fructofuranosides.6
Trademarked ingredient
Austrian black elderberry extract (Sambucus nigra)
Single-origin and polyphenol-standardized
ElderCraft® is a water-soluble extract of Austrian “Haschberg” European black elderberries, made with Iprona polyphenol technology and standardized to defined polyphenol and anthocyanin specifications.7 In a placebo-controlled trial of 312 air travellers, an elderberry extract from the same variety and processor was associated with shorter colds and lower symptom scores; the number of colds did not differ significantly.8
Trademarked ingredient
Selenium in its organic, food-form (mainly selenomethionine)
A reference standard for selenium yeast
Selenium yeast supplies selenium built into amino acids such as selenomethionine. A review of human studies found it more bioavailable than inorganic selenium in all but one of the studies reviewed.9 Lalmin® Se was chosen by Canada’s National Research Council as the basis for its selenomethionine reference material for selenized yeast.10 Selenium contributes to normal immune function.
Trademarked ingredient
Native chicory-root inulin (Sensus)
Prebiotic fiber that feeds beneficial bacteria
In a double-blind, placebo-controlled crossover study in 30 healthy adults, chicory inulin from Sensus, the maker of Frutafit®, increased faecal bifidobacteria at 5 g and 8 g a day.11 Inulin is a prebiotic fiber: it feeds the beneficial bacteria already in the gut.
Study results describe the ingredient in the cited research, at the doses used there. They are not claims about the effect of NYA or any other LIFENOR product. Trademarks belong to their respective owners. These statements have not been evaluated by the US Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
References
PureWay-C®, ElderCraft® & EFLA®894, Lalmin® Selenium Yeast
Three complementary pathways — antioxidant support, elderberry's traditional immune role, and selenium's role in immune cell function.
BC30®, Frutafit® IQ
A probiotic built to survive digestion, paired with the prebiotic fiber that feeds it.
Vitamin A (ESSEN-A)
Supports normal vision, skin renewal, and immune function as part of a daily baseline.
The combined case for daily use across ages
Formulated for daily use by the whole household, not just acute illness.
Physician, New York, USA
"I remember during my vacation in Sweden, our Swedish friends used natural supplements to protect their kids and ease their symptoms when they had common illnesses. It's great that those types of products are available here in the U.S. now"
Cardiologist, Lund, Sweden
"I have tried Essen-A and Nya. As a cardiologist, I have decided to take this supplement daily. It gives me peace of mind to know I am supporting my immune system, especially to help if my family or I show symptoms of a common illness. Ultimately, those infections can have a negative long-term impact on the heart."
"My family doctor has recommended your products to me. I must say i was sceptical at first. But since me and my family are consuming them frequently, it seems that our immune systems are just better."
Scott K. (Los Angeles, USA)
"I don't want to rely on medicine with side effects only. I rather use NYA to avoid sickness."
Thomas S. (Dusseldorf, Germany)
"My family's health is my priority. NYA perfectly combines important vitamins to keep everyone's immune system strong. Good that i found this supplement."
Sani M. (Orebic, Croatia)
"I spend a lot of time working and travelling, so taking care of myself sometimes gets pushed aside. NYA is an easy little habit that I can keep up with even when my schedule gets crazy."
Jason L., Cheras, Malaysia
NYA combines vitamins, minerals, botanical extracts and a probiotic to support normal immune function. ESSEN-A offers a focused formula centred on vitamin A. They serve different nutritional needs and may be used together where appropriate. Follow each product’s recommended directions and take other supplements into account.
Tear open a stick pack and take it however you like: pour the powder straight into your mouth, stir it into water or any non-alcoholic drink, or sprinkle it over yogurt, a fruit bowl, a smoothie or similar. NYA: 1–2 stick packs per day, as needed. ESSEN-A: 1 stick pack per day.
Children have different nutritional needs depending on their age.
NYA: For children, please check with a paediatrician whether the blend and serving size are appropriate.
ESSEN-A: As a concentrated vitamin A supplement, ESSEN-A should only be given to children on a paediatrician’s advice, taking their diet and other supplements into account
Consult your physician before use — insufficient studies exist in this population.
Every batch of NYA and ESSEN-A is tested by an independent, SAMM-accredited lab (Bio Synergy Laboratories) for heavy metals and microbial safety before it ships.
Results vary depending on your nutritional needs, diet and lifestyle. Nutritional support may not produce an immediate or noticeable change in how you feel. Follow the recommended directions for each product; for ESSEN-A, ask a healthcare professional about the appropriate duration of use.
30-Day Limited Refund Policy
You may request a refund within 30 days of receiving your LIFENOR product if you believe it is defective or damaged. To initiate a refund, please contact our customer service with proof of the issue within the 30-day period. Returned products must be in their original packaging and condition.
We do not offer refunds for change of mind or dissatisfaction. Customers are responsible for return shipping costs unless the product is confirmed defective. Refunds will be processed within 7 business days after we receive and inspect the returned item.
This policy is intended to protect both you and LIFENOR, ensuring fair treatment while limiting exposure
US orders ship via our 3PL partner, typically arriving in 3–8 business days. Asia orders ship via domestic fulfilment, typically arriving in 1-3 business days.
NYA and ESSEN-A provide different nutrients and may be used together where appropriate. Follow each product’s directions and account for any other supplements you take, particularly those containing vitamin A. A pharmacist or healthcare professional can help confirm whether the combination suits your needs.
Halal certification approval process with JAKIM initiated.
Our mission
At LIFENOR, we believe that health should never be left to chance, and certainly not to trends or fear.
In a time when confusion, misinformation and anti-science voices often overshadow facts, our mission is simple: to restore trust in science-backed nutrition and help families take care of their health with confidence.
Founded in collaboration with leading physicians, LIFENOR combines the best of medical science and Nordic purity.
Every product is built on clinically validated, trademarked ingredients, designed not just to supplement your diet, but to truly support your body’s natural intelligence.
Developed for parents, children and professionals who want to stay strong, resilient and full of life. A healthy society begins with healthy, well-nourished people who trust the science behind what they take.
LIFENOR: Strength of the North. Science you can trust. Health you can feel.
These statements have not been evaluated by the US Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult a healthcare professional before use.
NYA's and ESSEN-A's label has been reviewed for compliance with FDA labeling requirements (21 CFR Part 101) by a private compliance review. This is a labeling review only, not FDA approval or certification — the FDA does not approve or certify dietary supplements.
You Can’t Control the Haze. You Can Support Your Immune Health. When the skyline disappears behind a blanket of haze, taking care of yourself comes into sharper focus. Alongside reducing...
You Can’t Control the Haze. You Can Support Your Immune Health. When the skyline disappears behind a blanket of haze, taking care of yourself comes into sharper focus. Alongside reducing...